Vintage Black Label is a vintage designer clothing resale label that sometimes also designs and produces new clothing with a vintage spin. I was asked me to illustrate their new line of 'mantel' summer dresses: shifts made from recycled vintage tablecloths, or 'mantel' in Tagalog. Since the brand's focus is vintage clothing, I thought it would be fun to evoke old Lord & Taylor advertising for this series, from the layout to the copy, as well as my own humble homage to the great L&T illustrator, Fred Greenhill.
Digital ink and gouache illustrations rendered in Photoshop.
Digital ink and gouache illustrations rendered in Photoshop.
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/8c28509a-932e-4edd-837a-8546a7ebff31_rw_1920.jpg?h=3349ad3a7257c57cd19f3ff41963186f)
Faux ad version 1
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/a7fd0635-921d-4c62-9bd4-0d007d675aff_rw_1920.jpg?h=e3903a4303f224b310e5c6ff6ee59db0)
Faux ad version 2
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/5bf7ba3a-5ee1-4419-8ac8-8ed9bc79aec3_rw_1920.jpg?h=d4a35b4381d60ad7b9774c3e7d25aeff)
Faux ad version 3
Detail shots of the various figures
![Detail of ad 2 illustration](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/5e45cb13-f8ad-4e68-b447-fa12937b76e1_rw_1200.jpg?h=8019ed50481319edd60c6e842bd5cc19)
Detail of ad 2 illustration
![Detail of ad 3 illustration](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/58cca31f-fb0b-44a2-891b-a888c5dd5296_rw_1200.jpg?h=b10a282fba0cdd89d4dc95694781a6f0)
Detail of ad 3 illustration
![Detail of ad 1 illustration](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/bc2fa840-b1a2-4a37-a2f2-c1b27877e192_rw_1200.jpg?h=de0ccdd0db7142f2dcba28675df4402b)
Detail of ad 1 illustration
![Detail of ad 3 illustration](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/2871361d-dc62-4bf2-818d-daca0fd99c79_rw_1200.jpg?h=94ba01d61019398e10f99edde5c4a974)
Detail of ad 3 illustration
all images copyright © George Gozum 2022