Vintage Black Label is a vintage designer clothing resale label that sometimes also designs and produces new clothing with a vintage spin. I was asked to illustrate their new line of 'mantel' summer dresses and camp shirts, made from recycled vintage tablecloths (or 'mantel' in Tagalog since the owner is Filipino and produces the garments in the Philippines). Since the brand's focus is vintage clothing, I thought it would be fun to evoke old Lord & Taylor advertising for this series, from the layout to the copy, as well as my own humble homage to the great L&T illustrator, Fred Greenhill.
Digital ink and gouache illustrations rendered in Photoshop.
Digital ink and gouache illustrations rendered in Photoshop.
Faux ad version 1
Faux ad version 2
Faux ad version 3
Detail shots of the various figures
Detail of ad 2 illustration
Detail of ad 3 illustration
Detail of ad 1 illustration
Detail of ad 3 illustration
all images copyright © George Gozum 2022