Shopbop updates its website daily, with an exciting mix of original content that varies from editorial stories shot on models, to product stories composed of laydowns and still product photography, to features that are a combination of the two.
I was tasked with creating this style guide as an ever-evolving documentation of these online franchises, to keep track of their variety and to serve as a guide for the company's in-house team of art directors, stylists and graphic designers. I documented and wrote guidelines for the production of every franchise, from art direction notes on how they were best photographed, to particular ways specific franchises might be designed.
All placed photography and images courtesy of Shopbop