A custom-illustrated and layout for the China-only version of the Shopbop website, celebrating the Chinese Year of the Dog in 2018. Based on the traditional Chinese paper cutout motifs for these annual celebrations, I hand-drew and animated a dog-themed motif for a homepage image, feature, emails and various site banners, utilizing Shopbop's own brand colors plus a traditional Chinese red, and keeping the style within Shopbop's own newly-established brand illustration style.
Animated email
Desktop feature story
Mobile Feature Story
Desktop, mobile and tablet global site banners for the multi-day event