![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/1574bd41-84e8-4f93-a901-888a8005aa07_rw_1920.gif?h=844feeffe53b2285016f7b1693b76fb6)
A custom-illustrated and layout for the China-only version of the Shopbop website, celebrating the Chinese Year of the Dog in 2018. Based on the traditional Chinese paper cutout motifs for these annual celebrations, I hand-drew and animated a dog-themed motif for a homepage image, feature, emails and various site banners, utilizing Shopbop's own brand colors plus a traditional Chinese red, and keeping the style within Shopbop's own newly-established brand illustration style.
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/01092cf4-326c-40ac-8f8b-2fbff58bbbf8_rw_1920.gif?h=8dd411cd4e90e573d073aef0dee057eb)
Animated email
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/c694e834-f97f-440c-9454-ff8bd770f114_rw_1920.gif?h=eb5bb56293d54941afa864ed68feedb1)
Desktop feature story
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/64a3f951-d106-4e9b-a779-784caddac00e_rw_1920.gif?h=bd29166ab3eb864bb049be6f9437937f)
Mobile Feature Story
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/db928e90-37f9-4ed0-ba6d-40441b9b0913_rw_1920.gif?h=909f35d6f5538bb1b9526970db8117ba)
Desktop, mobile and tablet global site banners for the multi-day event
All content, placed photography and images courtesy of Shopbop/East Dane/Amazon and used for portfolio purposes only, and may be removed at copyrights owner's request.