Illustrations for the packaging of a line of bath products
Illustrations commissioned for a mid level line of microfiber bath products for women. The brief called for a watercolor feel referring to old school fashion illustrations. The client wanted a look that incorporated the looseness of natural media yet could easily be dropped into packaging and POP displays that incorporated a flat PMS color field as well as watercolor backgrounds. Images were painted and silhouetted in Photoshop, and final versions were submitted with alpha channels for easy insertion in page layout programs.
The bathrobe illustration as it went through several revision prior to the client signing off on the final look
Sample layout incorporating watercolor wash backgrounds I rendered in natural media.
Rough drafts for the proposed second phase of the project