Creative direction for katespaperie.com website photography
The new owners of Kate's Paperie's sought to rebrand the iconic New York paper emporium as a high end purveyor of gifts in the mold of classic NY stores like Takashimaya. I spearheaded, I conceived and directed the photoshoot for new 'hero' images shot for the redesigned katespaperie.com, to give the retailer a more luxurious, updated image online.
Creative / Art Director: George Gozum
Photographer: Andrew McCaul
Prop Stylist: Marina Malchin
Creative / Art Director: George Gozum
Photographer: Andrew McCaul
Prop Stylist: Marina Malchin
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/3326eebe270c1594388358d5_rw_1200.jpg?h=34c73fed07a51fdf626b13f43d0fa82e)
Decorative Papers 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/c60cd56ed0462aef293bce69_rw_1200.jpg?h=6e932039ad02285fe2fe0a48ec70d845)
Books 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/a909bf7a53ae0d8fa6a10a00_rw_1200.jpg?h=52c2e5ac47ba21194046fb8fa3e8d163)
Gifts For Her 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/4afbf125abda3f0596d843ca_rw_1200.jpg?h=c0c948ceba97fe024314193d0b099ec5)
Gifts For Him 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/35da2cb18fe484e9e5bf7ac8_rw_1200.jpg?h=16b3175d291b80085726f7b2dc679789)
Toys 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/74a40b0b633e58cc3aadfd2b_rw_1200.jpg?h=1c53f2a77b2d8ee8133cdef4b7ba4212)
Office & Presentation 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/2ffefb0abcd00c1fb5613345_rw_1200.jpg?h=99b22dbb0c4dfc8f62d83bd6ba1cf2cc)
Travel 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/4744d6f0ed55209b46eaed86_rw_1200.jpg?h=1aa07ad611d28cb14574096c5a02cb58)
Albums & Journals 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/00763dde5d180e90c5ab8a9f_rw_1200.jpg?h=125c85507488bcf5408bce304eb7ecbb)
Baby Gifts & Cards 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/5623f6a988c8de27ad9ff55c_rw_1200.jpg?h=3194db9f1df6235b9cde1ba4a0b1603f)
Eco-friendly 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/c7e05ee88c28fae60326d4b2_rw_1200.jpg?h=efddc2ef37ff0fcbc45465afa4bc4ca4)
Notebooks 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/0e626632a7f8f9b41613e7b2_rw_1200.jpg?h=f131b4eaece3d501ba50b34a51720573)
Stationery & Note cards 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/c547c3b79aac49cd6f573657_rw_1200.jpg?h=493393b5bfaa6ef5aab0707e656d9b92)
Hoe & Entertaining 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/947c05b1056f2595bbc066d9_rw_1200.jpg?h=6bdefbb9b9de9f7f60f6bc3cd56b02cb)
Frames 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/2d2e3fe98e1714ce2dc83d4f_rw_1200.jpg?h=5dfbd470c3ce7e5c28b2517c286d15bb)
Weddings 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/eedc7309289b40d1a9ad49dc_rw_1200.jpg?h=01cf25d52e222c06b69ca646ba2eb0ab)
Gift Wrapping 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/81e3938c7b57d817a963c61e_rw_1200.jpg?h=f94deb711eaf27eecc9ead801ed4abd0)
Greetings Cards & Paper By The Pound 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/6d741a10f50e7196cdc86c05_rw_1200.jpg?h=85a800885b2846bf6a2caccdbb15b4b3)
Crafts 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/054c7cb081585174e5092b71_rw_1200.jpg?h=eb4529343b989b0c14683122d256ff9d)
Christmas seasonal 'hero' shot
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/d9d25cd62bbcc68209630740_rw_1200.jpg?h=2f962fb9a829264e80ab9431b5ca3c76)
My original shooting guide and concept sketches for some of the various categories.
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/f0ef2cd28a982d8eb261dd19_rw_1200.jpg?h=8eb970f77b46d80d10602788114c31b0)
Hero shots placed on the katespaperie.com website