Creative direction for katespaperie.com website photography
The new owners of Kate's Paperie's sought to rebrand the iconic New York paper emporium as a high end purveyor of gifts in the mold of classic NY stores like Takashimaya. I spearheaded, I conceived and directed the photoshoot for new 'hero' images shot for the redesigned katespaperie.com, to give the retailer a more luxurious, updated image online.
Creative / Art Director: George Gozum
Photographer: Andrew McCaul
Prop Stylist: Marina Malchin
Creative / Art Director: George Gozum
Photographer: Andrew McCaul
Prop Stylist: Marina Malchin

Decorative Papers 'hero' shot

Books 'hero' shot

Gifts For Her 'hero' shot

Gifts For Him 'hero' shot

Toys 'hero' shot

Office & Presentation 'hero' shot

Travel 'hero' shot

Albums & Journals 'hero' shot

Baby Gifts & Cards 'hero' shot

Eco-friendly 'hero' shot

Notebooks 'hero' shot

Stationery & Note cards 'hero' shot

Hoe & Entertaining 'hero' shot

Frames 'hero' shot

Weddings 'hero' shot

Gift Wrapping 'hero' shot

Greetings Cards & Paper By The Pound 'hero' shot

Crafts 'hero' shot

Christmas seasonal 'hero' shot

My original shooting guide and concept sketches for some of the various categories.

Hero shots placed on the katespaperie.com website