Creative direction for website photography
The new owners of Kate's Paperie's sought to rebrand the iconic New York paper emporium as a high end purveyor of gifts in the mold of classic NY stores like Takashimaya. I spearheaded, I conceived and directed the photoshoot for new 'hero' images  shot for the redesigned, to give the retailer a more luxurious, updated image online.

Creative / Art Director: George Gozum
Photographer: Andrew McCaul
Prop Stylist: Marina Malchin
Decorative Papers 'hero' shot
Books 'hero' shot
Gifts For Her 'hero' shot
Gifts For Him 'hero' shot
Toys 'hero' shot
Office & Presentation 'hero' shot
Travel 'hero' shot
Albums & Journals 'hero' shot
Baby Gifts & Cards 'hero' shot
Eco-friendly 'hero' shot
Notebooks 'hero' shot
Stationery & Note cards 'hero' shot
Hoe & Entertaining 'hero' shot
Frames 'hero' shot
Weddings 'hero' shot
Gift Wrapping 'hero' shot
Greetings Cards & Paper By The Pound 'hero' shot
Crafts 'hero' shot
Christmas seasonal 'hero' shot
My original shooting guide and concept sketches for some of the various categories.
Hero shots placed on the website
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