Creative direction & design for the company's online presence and marketing
After overseeing the initial website redesign with design firm Design MW, I took over all art direction for katespaperie.com as well as all online promotions, maintaining and overseeing the look and feel for all in-house photography and revamping the tone in the copywriting. In addition I set the designs and templates for our email marketing, and then redesigned the homepage for added features and usability.
art direction / prop styling / layout design / copy: George Gozum
additional prop styling: Vanessa Brown
photography: Kate Norberg
katespaperie.com
art direction / prop styling / layout design / copy: George Gozum
additional prop styling: Vanessa Brown
photography: Kate Norberg
katespaperie.com
Some samples of the html emails I prop-styled, wrote and designed promoting the Kate's Paperie ecommerce site.
Another part of the company strategy was to provide online content focusing on paper art and design. I wrote, designed and managed The Tear Sheet, a feature of the site that consistently got the most hits. Below are a few sample pages from that series of articles.
Sample preview icons for The Tear Sheet.