Fashion illustrations for Hugo Boss, Spring Summer 2022.

I was commissioned to create fashion Illustrations for Hugo Boss's Boss lines, styling and rendering the designs on-figure for their men's and women's collections. These were presented company-wide internally, for review and approval prior to production. Rendered as models walking on a runway, in essence it was an illustrated internal runway presentation.

Digital ink and watercolor illustrations rendered in Photoshop.
This season marked the beginning of Boss's new signature logoprints and black, white and camel signature colors.
Emphasis was placed on rendering the nascent designs accurately and with as much detail as possible, to allow higher ups within the company to fully visualize the coming collections. Working from flats and mood boards supplied by the client, I created fully painted-figures wearing the designs, which were then unveiled internationally during Boss's regular seasonal reviews. 

It's a classic way of working that has all but disappeared in the fashion industry nowadays. I rendered them in a style reminiscent of vintage pattern illustrations, but updated with modern model choices and styling that reflect current fashion as well as Hugo Boss's branding.
Four women's looks were added as part of this season's presentations, including one of the first looks (second from the left) later included in Hugo Boss's new campaign and branding launch
all images copyright © George Gozum 2022

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