![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/885fc216c6d7d8f41de676bc3090b73d2e6e507e6a961d84b61164e2517c12583fe922f1aefdd944_rw_1200.jpg?h=4d8204d054d4e0a2929f4063b39d747d)
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Art direction and design for Ann Taylor's The Women of Waitress campaign.
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/b5342bc8764d8836bf4f1f0b1050af6b0e04d8a3a89784a6ebb84ace9af7d1b1c1169f7ea9c0735f_rw_1920.jpg?h=edf0765f05db137393b7f93da5d09d51)
A comprehensive mini campaign for Ann Taylor's A.T.Women program about inspiring women, The Women of Waitress was a feature on director Dianne Paulus and star Jesse Meuller, the campaign included a dedicated section on the Ann Taylor website with original content, including photography and video by famed photographer Mark Seliger. I collaborated on this special project with copywriter Tiffany Davis who spearheaded this program, part of a larger effort by Ann Taylor to bring relevant and inspirational editorial content to its online presence.
The project included the design and execution of a series of email promotions, social media tie-ins, mobile and desktop website landing pages, as well as posters and signage for the in-store event.
Images courtesy of Ann Taylor
The project included the design and execution of a series of email promotions, social media tie-ins, mobile and desktop website landing pages, as well as posters and signage for the in-store event.
Images courtesy of Ann Taylor
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/c60ef4dd5418552dee79fb0b244d919f9666894bdeaf6ae28a5dd8241047aa78a3355b717d60eb70_rw_1200.jpg?h=62c041c6ff2173931b31fe63909dedef)
The A.T.Women program was a launch pad for a new kind of editorial feature at AnnTaylor.com,
a more robust and interactive series that would include video and tie-ins to in-store events.
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/b4cc84286d08fdf99827a9eb7c19d7d6e1732d11b5db0cb55ca75037719ffbbb5e4c2017eb40edda_rw_1920.gif?h=4345e36e41be870359d1e91e7a1be606)
A very mobile friendly landing page for the mobile version of AnnTaylor.com
was a more concise, optimized view of the desktop version.
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/6db2a9fb635b443c8f8e503a97073c7922ccb456397252ae6f813c847e68d8cdb96c922d1c39bfcd_rw_1200.jpg?h=50dbc6fb80c48ef89c646b5106d2d7a6)
Front page hero image at campaign launch
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An easel sign at the store event promoting the in-store appearance and free mini concert.
This project also in included print components in the form of in-store window and shelf signage,
as well as printed programs for the in-store event.
![](https://cdn.myportfolio.com/19dfa505ab8d0a8f3c2449e5d8cd45f7/2d0321504568a8c0f5ea5ac51f9818fd2b49d00f2532b705c4fd5171ee8f6bd8f93a8777e41f3eef_rw_3840.jpg?h=8f492dcc7110163b554390a93ed93993)
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Launch email and special clients email.