Art direction and design for Ann Taylor's The Women of Waitress campaign.
A comprehensive mini campaign for Ann Taylor's A.T.Women program about inspiring women, The Women of Waitress was a feature on director Dianne Paulus and star Jesse Meuller, the campaign included a dedicated section on the Ann Taylor website with original content, including photography and video by famed photographer Mark Seliger. I collaborated on this special project with copywriter Tiffany Davis who spearheaded this program, part of a larger effort by Ann Taylor to bring relevant and inspirational editorial content to its online presence.
The project included the design and execution of a series of email promotions, social media tie-ins, mobile and desktop website landing pages, as well as posters and signage for the in-store event.
Images courtesy of Ann Taylor
The project included the design and execution of a series of email promotions, social media tie-ins, mobile and desktop website landing pages, as well as posters and signage for the in-store event.
Images courtesy of Ann Taylor
The A.T.Women program was a launch pad for a new kind of editorial feature at AnnTaylor.com,
a more robust and interactive series that would include video and tie-ins to in-store events.
A very mobile friendly landing page for the mobile version of AnnTaylor.com
was a more concise, optimized view of the desktop version.
Front page hero image at campaign launch
An easel sign at the store event promoting the in-store appearance and free mini concert.
This project also in included print components in the form of in-store window and shelf signage,
as well as printed programs for the in-store event.
Launch email and special clients email.