In keeping with Ann Taylor's elegant brand identity, I illustrated a series of black cats in a digital ink/watercolor technique, as elevated Halloween motifs for a one day sale. The images were featured on the Ann Taylor homepage as well as in two email marketing messages.
The Ann Taylor Email Marketing team provided an initial desired visual direction, which I then riffed on in my own digital watercolor style.
The Ann Taylor Email Marketing team provided an initial desired visual direction, which I then riffed on in my own digital watercolor style.
Ann Taylor desktop homepage featuring the illustrations in the main feature box
Marketing emails sent for the one day sale event.
left: Launch email | right: Final Hours email
left: Launch email | right: Final Hours email
Unused alternate illustrations created for the campaign